Yahoo. Ways of Seeing. Oh yeah...I lied in the last post, this is actually about Ways of Seeing and not Understanding Comics. Scott McCloud, your time will come.
These books were by far the most surprising books I have ever read. Well maybe not EVER, but they were pretty damn surprising.
I have to admit; when I got my Understanding Comics 'textbook' I walked around with it everywhere. I wasn't ashamed of the text that my cool, hip, in-with-the-times Prof had assigned to our class. Everyone thought I was so cool, with my textbook about comics for a University course. So let it be known that Mark Lipton made me look cool!
But that Ways of Seeing book, my goodness. I'm usually not one to judge, but books are different. (I mean I know that's how the saying goes, 'Don't judge a book by its cover,' but come on, who ACTUALLY follows that?) What a lame piece of literature (I thought, with much less alliteration, I'm sure). I hid that under ALL my books, even Media Writing. (I'm just joking around, media writing isn't that bad.) The point is I was more excited to read Understanding Comics than Ways of Seeing. In the end I couldn't have been more wrong.
When I finally started reading Ways of Seeing, I could see why it was assigned to us as a required text. The whole relevance with semiotics and whatnot, made it easy to understand and relate the material to. This book was originally a BBC television show, also named Ways of Seeing. The book was written by John Berger, and published in 1972.
Berger explains about the ways that we, as humans, see different things in different ways, each being influenced by media and art. It's essentially a series of essays formulating concepts of art philosophy; exploring the nature of art and how it influences our ways of interpreting, analyzing, and seeing. (Yes, those two last sentences were redundant.) The interesting thing about the book was the fact that instead of pure text, a lot of pages were filled with paintings, photos and different visual art media (YES!) as well as very little reading. But the parts with reading were hea-vy. The concepts in that book were pretty unbelievable, and that's what I liked about the book, it made me think.
“Nakedness reveals itself. Nudity is placed on display...The nude is condemned to never being naked. Nudity is a form of dress.” (p.54, Berger)
I liked the point about how nakedness is a form of dress. Berger suggests and explains that since nakedness is a display of ones' body, so it is sort of another outfit. When you reveal yourself, your skin is just another costume. I thought that was interesting, and can now better, but not fully, understand nudist colonies.
“You can plan events, but if they go according to your plan they are not events.” ( I SWEAR I'll find the page number)
Ahhh, the infamous PR-direct quote. Actually, I don't know if it's infamous, and I have no idea if it was intended to point at public relations, but to me it screams Public Relations just because it mentions events. I am naive, I know. Anyways, I like what Berger notes here because it is not necessarily true. An event is defined as "something that happens;"* this is the most widely used use (?). If its just something that happens, and you've planned it, then it could still be an event if everything goes according to plan. On the other hand, if one chooses to look at a different definition which is "a noteworthy happening,"* they can take from it in the most literal sense. If you plan something, and everything goes according to plan, there is no need to write down any said 'noteworthy happenings' because, since they were planned, they've already been written down! Get what I mean? The event isn't an event anymore because it is not a noteworthy happening. If I'm being way too literal here, I'm sorry. I'm usually not THIS literal. But it serves a purpose here regarding what Berger notes about events, when the definition of event is looked at.
"Glamour cannot exist without personal social envy being a common and widespread emotion." (p.148, Berger)
This kind of gives of envoked the thought of "Oh, so THAT'S why I feel so inadequate." Berger also mentions how an individual can end up feeling powerless because of notions of the ideal individual. It's the whole dilemma of whether you feel you measure up or not.
“Men act and women appear. Men look at women. Women watch themselves being looked at.” (p.47, Berger)
Ughhh, this is so true, even more so nowadays. Most women KNOW that men are watching them, so most of them tend to put on a show. I'm just saying this from my experience with me not being one of these women. Yeah sure, it might be fun to do so at some point, play with someone's heart, but for now that's really not what I'm after. Brings us back to what Postman said about how we always need to be amused. The world has turned into one big circus arena and if you want attention, you have to be amusing. That's what a lot of women do, well, that's what they feel they have to do.
The third chapter about women and how they are seen differently than men got me thinking. I never understood why this whole women's rights stuff is still an issue. Yes, I can understand and sometimes even agree with women who are still fighting for equality (For real this time!) but I personally don't think that women should be seen higher than men. The whole "ladies first" concept still boggles my mind. If there is equality, then it shouldn't matter who goes first. And then there's the whole "ladies' bodies as objects" ordeal. Give me a break. As Berger shows in his book, in the Renaissance period pictures of naked women- that was considered art. But if we look back to McLuhan about how he claims that the 'media is the message' (The medium used greatly influences the way we process the information) it can definitely come into play here. The different art mediums (oil, water-based, photograph) used from time to time can influence the way we see these images. I don't mean how we literally see things, but how we see and understand and analyze different images that are put in front of us.
Using this to compare the Renaissance paintings to now, in modern times, we can understand the different outlooks. Nowadays, if there's a skinny, 'attractive' girl who happens to show some skin in an advertisement it's as if it were a sin. Please. Women's rights extremists: Bore someone else with your objections. Because I don't see you complaining when there's a chubbier woman who is on a billboard in nothing but her bra and underwear. (If you don't know what I'm talking about, I mean that HUGE Dove billboard that appeared in a lot of major cities where five or six women are in their bra and underwear, just laughing away.) You think its just so great how these women are able to show off their bodies because they've finally accepted themselves for who they really are. You think it's just such a good thing to see regular people in the media-regular, a tad overweight, not-so-model-like people, even if they're practically naked, maybe even more naked than the woman with model like appearance. I just don't understand.
My last note about Berger is how he explains that one must see oneself seeing. This spoke to me right away because that's pretty much how I always feel. I will look at something, pass judgment on it, and then analyze myself for my judgment. Does that make sense? It goes without saying that I am obviously and over-analyst, but even when looking at myself. I think that is good in a way. It makes me be able to censor myself when I want to express my opinion, or anything else that may offend others. Because I usually try not to offend. This blog, of course, is another story.
Works Cited:
Berger, John. Ways of Seeing. London: Penguin Books Ltd., 1972.
* Merriam-Webster. "Definition of Event." Merriam-Webster Online. Last Modified 2007. Merriam-Webster Inc. Retrieved September 27, 2007.


